Apple's Security and Privacy Core Values

On December 8, 2020, Apple’s Craig Federighi was the featured speaker at the 10th Annual European Data Protection & Privacy Conference. Craig is Apple’s Senior Vice President of Software Engineering — essentially the guy who leads all matters of all software for all Apple products — and he spoke about how privacy and security was fundamental to Apple’s core values when designing a product from the ground up. This is an important video to watch to understand where Apple is coming from and how they are, yet again, different than the other industry companies that are try to get as much data about you as possible.

Of course you can watch the entire keynote itself (over one hour) but you can just skip to Craig’s closing speech starting at 49:00 minutes into the event. Feel free to contact me if you have any further questions about what was brought up.